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King Buiscuit Time Bluesmen

Conway Twitty, Ronnie Hawkins, The Band’s Levon Helm and more important bluesmen than you can count were born or grew up within a 50-75 mile radius of King Biscuit Time’s that broadcast to roughly 10% of the nation’s African-American (then, Black) population in 1941 when KBT premiered. Mid-day “dinner” (the break between the two eight-hour shifts Black farm workers were expected to work) meant listening to King Biscuit Time and, for the first time, many church-going Blacks and music-loving Whites heard a proud man hold his head high and play music that touched their soul. Sonny Boy became the first Black media star of the South. His music literally gave “Eyesight To The Blind” (“Black is Beautiful” in the 1940s). More importantly for Sonny Boy it made money for their sponsor, King Biscuit flour and later Sonny Boy Corn Meal and the irascible Sonny Boy had the run of the delta — his sponsor would almost always get him out of jail to do the show and he could advertise his appearances free

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